What it Means to Master Entrepreneurship
Written by Terri Maxwell
Starting and growing a business is not for the average person. In fact, it takes incredible courage to start a business of any type. No matter how skilled or fearless you are, or even how many times you’ve tried it, mastering entrepreneurship is challenging.
Conscious entrepreneurs have a unique advantage, however. Our passion for our purposeful work and/or the people it serves provides a level of resiliency that fuels us through the challenges, the missteps, and the frustrations. It’s almost like we were born to do this. Sometimes it even feels like the business chose us.
As conscious entrepreneurs, the world needs our business to heal, grow and shift to a more healthy, whole, and sustainable planet. We are not satisfied with just learning how to grow a business, but want to master our craft to make a bigger impact.
3 Skills to Master Entrepreneurship
Mastering entrepreneurship is less about learning new skills, and more about how we apply what we learned. When we apply specific knowledge, we get results. Said another way, in the area of growing a business, if we apply what we learned, the business should indeed grow in revenue and profits, especially if it’s a conscious business.
The good news is there are only 3 skills to master to build a thriving conscious business:
1. Fit: Which means the business fits our natural passion and business persona
2. Differentiation: Which means to be different in a way that matters to the buyer
3. Demand Generation: Which means to attract buyers who want to buy (versus trying to “get” them to buy) our products and services.
When entrepreneurs first hear that there are only 3 skills to master, they are relieved thinking it will be easy. After all, it’s just 3 skills. But mastery is more than taking courses and attending coaching sessions. Mastery requires applying, assessing, and adjusting what was learned until the results are consistent and predictable. Therein lies the challenge. Mastering isn’t easy.
According to Webster’s Dictionary, the verb “master” means “to overcome, to be powerfully skilled or proficient, and to gain a thorough understanding of a topic.”
Why Is This Important for Conscious Entrepreneurs?
Conscious entrepreneurs who are passionate about their purposeful work don’t just take lessons and check the “I learned that” box. We actively and enthusiastically seek mastery. We apply it. We use results as a measuring stick to determine if we’ve mastered a skill. It’s less about knowing, and more about understanding at the deepest level possible where results are inevitable.
The irony of conscious business is that it isn’t simply a commitment to doing good, but also a relentless pursuit of creating value. Truly conscious entrepreneurs are hungry to make a meaningful impact in the world, so mastery becomes a way of life for us.
Shift/Co was built by a handful of serial entrepreneurs who have mastered entrepreneurship, and conscious entrepreneurship in particular. In addition, we hire coaches who have successfully applied the Conscious Business Growth Platform™ on which Shift/Co was built. These coaches have achieved mastery, not in theory, but in the application of the knowledge. Our business(es) are growing because of an ongoing commitment to knowledge mastery.
Most importantly, Shift/Co’s Leadership Teams measure our success not by how many members we have, but rather by the business growth success of our members. We wake up every day thinking about how to help our members grow their business to new heights. Why? Because this is what we were born to do.
If you are passionate about making a bigger impact in your business, and are eager to master entrepreneurship, attend any of our free events to learn more how to grow a thriving conscious business with the Shift/Community.
About Terri Maxwell
With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.
In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.