Conscious Business is THE Cure
Written by Terri Maxwell
As our world starts to heal from the global pandemic, true economic recovery may take years.
Nearly HALF of the world’s 3.3 billion global workforce is at risk of losing their livelihood, according to a joint statement by
It’s mind blowing to consider that stark reality. Truly, nothing will be the same. But, what IF...there’s a silver lining? It’s hard to imagine but try. What if THIS is the moment that a better way to BE in business, actually leads the way to a better tomorrow?
Conscious businesses think very differently about their recovery.
When traditional business leaders think about success, they ask, “How much money can we make?” Think about the power in that. If every business asked themselves “how do we make a difference” as they focused on recovery, the world would be so much better off. And that’s where the silver lining is.
The difference between traditional business and conscious business is stark, as we outlined in a recent webinar focused on the Power of B-Corps. If you haven’t heard about B-Corps (Certified Benefit Corporations), they demonstrate the power of conscious business combined with STAKEHOLDER capitalism. These businesses have, at their heart, the question “how can we make a difference” WHILE making money for shareholders, AND doing good for employees, as well as vendor partners and the community at large.
The team behind Shift/Co believes two things about conscious business:
1. The more conscious businesses are able to lead this economic recovery, the faster our world will heal and thrive. We are the cure. Simply put, core values that place purpose ahead of profits will be the medicine we need to recover and build back better.
2. If the vast majority of those conscious businesses are actually conscious ENTREPRENEURS, the better our world will be, period. Why? Well conscious entrepreneurs do business the way it was truly meant to be done.
Building a business started as a way to provide for the needs of a community, rather than a path to profit for the sake of power.
About Terri Maxwell
With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.
In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.