Written by Terri Maxwell 


With the light from the Great Conjunction pouring down, let’s SHIFT the way we view 2020.


The last few weeks of each year are called the “Holiday Season”, but what does that mean exactly?


Yes, there are multiple holidays that are celebrated, but there is more to it.


There are actually three holidays that each bear a distinctive gift. This year, there are also major astrological events sandwiched between the holidays, which offer a metaphor of epic proportion.


Hanukkah is a well-known Jewish festival that commentates the recapture of Jerusalem during an ancient revolt. This holiday is frequently known as the Festival of Lights, and occurs over eight days, based on the Hebrew calendar.


This year Hanukkah was celebrated from 12/10-12/17; and interestingly enough, coincided with the only total solar eclipse of the year. 


A solar eclipse reminds us that even the strongest source of external power (the Sun), can be temporarily obscured by darkness.


But just like when electrical power goes out in a storm, we can reach for other sources of light. 


And that’s the first lesson of this holiday season. Celebrating Hanukkah WITH a solar eclipse reminds us that the light within us can eclipse all darkness.


Let’s allow more light in. Breathe out shadow energy and open up to receive new sources of light energy.


Next, sitting between Hanukkah and Christmas this year is the Great Conjunction 2020.


In a nutshell, this RARE astrological event brings Jupiter (the planet of Dharma & Purpose) in rare proximity to Saturn (the planet of Karma). The Great Conjunction can be likened to a major operating system upgrade.


To sum up this pivotal astrological event for conscious entrepreneurs, many believe it is the pivotal point where society shifts and begins to elevate consciousness. 


WE were born for this time. Our businesses are being built right now to usher society to this new operating system.


The metaphor is astounding. 


The Great Conjunction


The Great Conjunction, which appears as a giant star in the sky, is leading us to Christmas, a well-known Christian tradition celebrating the birth of Christ, who was born to embody love and save the world.


Frequently over commercialized, in its simplest form, Christmas is about love being born IN us and through us.


So, the second lesson for this holiday season is to reflect on what we want to be born IN and through us, and to imbue it with the energy of love.


Finally, on December 26th, the beautiful holiday of Kwanzaa begins. This is one of the most amazing, and unfortunately lesser known holidays, that richly represents our African American sisters and brothers.


Each of the seven days of Kwanzaa is dedicated to one of the following principles:

  • Umoja which represents Unity
  • Kujichwgulia focuses on Self-Determination
  • Ujima highlights Collective Work and Responsibility 
  • Ujamaa focuses on Cooperative Economics
  • Nia stresses Purpose
  • Kuumba represents Creativity
  • Imani focuses on Faith

And that’s lesson 3: During Kwanzaa let’s celebrate these 7 principles and prepare the way for January 1, 2021.

So, celebrate the holidays this season and bring closure to 2020 with three gifts: 

  1. Our inner light expressed through our purposeful work
  2. Love as the true savior 
  3. The core principles of a conscious and collaborative society to lead the way


Happy Holidays! Let’s SHIFT in 2021.





About Terri Maxwell

With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.

In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.

Everything she built came directly from a wellspring of perseverance and soulful resiliency, which she openly shares through her most recent purposeful brand, Shift/Co.

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