3 Areas to Focus on When Growing Your Conscious Business
Written by Terri Maxwell
We see you…You’re a conscious entrepreneur with a purposeful idea. It’s your calling. Your meaningful business isn’t just a way for you to make money—it fuels your passion to make a difference. Yet, you’re stuck! WHY isn’t your business growing? If you’re like many conscious entrepreneurs, you may be running in too many directions and not focusing on fundamental steps that are key for growing a business.
Be strategic about what you tackle during the early stages of your conscious business
Successful entrepreneurs often have a lifelong love of learning. That’s a healthy mindset for conscious entrepreneurs like you because you need to learn a lot if you want to run a successful business.
However, that passion for learning can have a downside. What happens with many fledgling entrepreneurs is they get bogged down trying to learn—and DO—too much early on. This tends to leave passionate, conscious entrepreneurs feeling overwhelmed and with too much on their plates, when they should be focusing on building a solid foundation for their meaningful business.
You need to focus on what matters. “What matters” are the three critical elements you need to master in order to build a solid business foundation. This is key if you want to get UNSTUCK and accelerate business growth.
Through our business growth platform, you will learn how to master these three elements to set your conscious business up for success. Here’s a snapshot of what you need to focus on:
- Fit. Does your meaningful business suit your strengths, passions and gifts, while also providing value to the target market you want to serve? You’ll continue to flounder if it doesn’t.
- Differentiation. Do prospects think you’re selling the exact same product or solution as the guy up the street, even though you’re not? You need to home in on what you offer and why that matters to your target market, then share that story.
- Demand. Are you generating demand for your product or service and doing so in an AUTHENTIC way? You’re a conscious entrepreneur who wants to make a difference, right? Then focus on serving your target market instead of selling.
By mastering fit, differentiation, and demand, you will be able to position your business for growth and success. Using your love of learning through a focused lens will help you take additional steps to increase your purposeful profits and make the world a better place.
Are you ready to learn how you can grow your conscious business? At Shift/Co, we are passionately dedicated to elevating your business through business growth strategies, personal development, and the development of leadership skills.
Through our customized business growth platform you will receive virtual on-demand training, 1:1 coaching, and a supportive, like-minded peer community, that’ll help you grow your business through every phase of its evolution.
About Terri Maxwell
With the soulfulness of Wayne Dyer and the entrepreneurial spirit of Richard Branson, Terri is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups.
In a career that spans more than 25 years, Terri has launched, owned, sold, rebranded or turned around more than 40 companies. She is known for her game-changing business models and personal transformation frameworks.