Rocket Fuel - Building an Authentic Growth Engine with Terri Maxwell

Published on February 5, 2022

Terri shares how she got started with her business and her hard hello moment that shifted her whole entire mindset to gratefulness. She shares with us her authentic demand generation method which is “how do you put a method into place to serve until someone is ready to buy?” She explains this through the 4 F’s:

  1. Friends
    • Instead of getting someone to buy, focus on growing friends.
    • Do what you love to do in order to get friends - podcasts, live networking events, social media, etc.
  2. Followers
    • These people are interested in your products/services.
    • They will read the blog, take your quiz, attend your events, etc. but they are not always ready to buy.
  3. Fans
    • These are either people that do buy or they refer people to you.
  4. Fanatics
    • These are the people who buy, buy again, and refers others.

Terri explains how to turn friends and followers into fans and fanatics and she reminds us that we can grow in our faith when we face our fears. 

 

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