Value Wins: Growing Your Business by Maximizing Impact with Terri Maxwell on Entrepreneurship 101

🎙️ Tune in to an episode of Entrepreneurship 101! 🌟

Most businesses don’t have a growth problem, they have a value problem.
Until that’s fixed, more marketing, more effort, and more content won’t change the outcome.

In this episode, Terri Maxwell breaks down a belief that holds a lot of founders back: that impact and profitability are somehow in conflict.

She argues the opposite—when you build a high-value business, growth becomes organic, marketing becomes secondary, and your customers become your biggest driver of momentum.

Drawing from decades of building, scaling, and exiting companies, Terri shares how her approach shifted after realizing that “growing things that didn’t matter” wasn’t sustainable—and what replaced it.

Inside the conversation:

• Why “value” — not marketing — is the real growth engine
• The difference between motion vs. meaningful business moves
• How to identify the one constraint actually holding your business back
• What most founders get wrong about scaling (and why it keeps them stuck)

This episode is for founders who are tired of doing more, trying harder, and still not seeing traction—and are ready to build a business that grows because it’s genuinely valuable, not just well-promoted.

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